Parent company Macy’s Inc. announces they will add iPads to dressing rooms in select Bloomingdale’s locations in California, New Jersey, and New York. Customers and staff will be able to access the entire inventory with a swipe of a finger. Macy’s Inc. chief omnichannel officer R.B. Harrison:
The problem we are trying to solve at Bloomingdale’s is age-old. You’ve got a customer sitting half-naked in the fitting room and wanting to try a different size. This is technology for a common problem customers have.
Both Macy’s and Bloomingdale’s plan to test-market same day delivery according to parent company, Macy’s Inc., starting with fifty stores in eight Macy’s markets and four Bloomingdale’s markets. The service will be provided by Deliv, a startup using crowdsourced drivers to pick up and deliver orders from local stores with a maximum delivery distance of 15 miles.
Bloomingdale’s presents capsule collections from 100 different designers with 1,000 pieces in total, divided up between men’s women’s, and accessories. Brands such as Burberry, John Varvatos, Canali, Diane von Furstenberg, Salvatore Ferragamo, Longchamp and more will be represented. Bloomingdale’s executive vice president of marketing Frank Berman:
100 percent is more than a marketing campaign, it is a merchandising strategy. Our customers are looking for a product that is a unique or a limited distribution product.