‘100% Bloomies’ campaign

Bloomingdale’s presents capsule collections from 100 different designers with  1,000 pieces in total, divided up between men’s women’s, and accessories. Brands such as Burberry, John Varvatos, Canali, Diane von Furstenberg, Salvatore Ferragamo, Longchamp and more will be represented. Bloomingdale’s executive vice president of marketing Frank Berman:

100 percent is more than a marketing campaign, it is a merchandising strategy. Our customers are looking for a product that is a unique or a limited distribution product.