Bobbie Brown opens a standalone store in Covent Garden, London, called The Studio. It is the fourth of its kind and the UK’s first. In addition to selling the line, the store offers an extensive schedule of makeup tutorials. Vice President for Bobbi Brown UK and Ireland, Cheryl Joannides:
As Covent Garden is fast becoming the epi-centre for beauty and all things glamorous, we are thrilled to be opening our fourth Free Standing Bobbi Brown Studio there. With extended services and an in-house team of beauty experts and makeup artists, we are excited to bring a touch of New York chic to London.
Bobbi Brown chooses Upton as the newest face of Bobbi Brown Cosmetics, replacing Katie Holmes as their celebrity spokesperson.
Besides being strong and confident, she is really smart. She knows exactly who she is and who her brand is. She told me she called her mom and her sister right away when she found out about [becoming the face of the brand]. She was so excited about doing it! That’s what I love about Kate: She’s a real girl.
Seacrest interviews Brown during On Air With Ryan Seacrest and questions her about choosing Katie Holmes to work with for her cosmetic line.
She epitomizes the modern Bobbi woman. She’s a classic, natural beauty, entrepreneur, and mother. When I met her I thought she was a natural fit and I felt and instant connection.