Dixie Carter is an American professional wrestling promoter born in 1964 in Dallas, Texas. Carter is the President of Total Nonstop Action Wrestling (TNA). She graduated from the University of Mississippi in 1986 with a Bachelor of Business Administration. She began working as a publicist for TNA in 2002. Soon after, TNA began having financial problems and were close to shutting down. Carter than contacted her parents who own Panda Energy International and they bought 71% of TNA from HealthSouth Corporation. Later that year, Carter was named president of TNA Entertainment. Carter is married to Serg Salinas and they have two children.