Chobani

Sued by author

7 Oct, 2014

Author and consultant Dov Seidman sues Chobani and its ad agency, Droga5, over the word “how” and its use in their marketing campaign “How Matters.” Seidman claims to own the trademark in the use of the word based on his authorship of the book¬† How: Why How We Do Anything Means Everything.

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