Middle East worker bottle cap campaign

16 May, 2014

Coca-Cola bottle cap machineThe Company a creates a PR campaign that helps workers in the Middle East make phone calls to loved ones in India by creating unique phone system that uses the bottle cap as currency. The system helps alleviate the high cost of calls home for workers who are often away for more than a year. Workers accumulate caps from bottles and use them at a special booth to connect to their loved ones.

Add your comments below...