Coca-Cola secures a 16.7% equity stake in the energy drink company Monster. The deal is valued at $2.15 billion. Per the agreement two Coca-Cola Company directors will sit on the Monster board of directors. All of Coca-Cola’s energy brands will be transferred to Monster. The deal is expected to be finalized in late 2014 or early 2015.
The Coca-Cola Company continues to identify innovative approaches to partnerships that enable us to stay at the forefront of consumer trends in the beverage industry