Purchases Honest Tea
After an initial 40% investment in 2008 that helped expand the distribution, Coke buys Honest Tea from the Company’s co-founder, Seth Goldman. Five new flavors are introduced, including Peach White Tea and Lemon Black Tea brewed with Fair Trade Certified tea leaves and packaged in plastic bottles. Goldman:
We accepted a minority investment from The Coca-Cola Company in February, presenting opportunities for further growth and expansion nationwide.