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Coca-Cola

Purchases Honest Tea

Mar 2011

coketea2After an initial 40% investment in 2008 that helped expand the distribution, Coke buys Honest Tea from the Company’s co-founder, Seth Goldman. Five new flavors are introduced, including Peach White Tea and Lemon Black Tea brewed with Fair Trade Certified tea leaves and packaged in plastic bottles. Goldman:

We accepted a minority investment from The Coca-Cola Company in February, presenting opportunities for further growth and expansion nationwide.

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