McGregor apologises for running out of his Proper No.Twelve whiskey. The company say they have “sold more cases in less than one month than many whiskey brands sell in a full year”, claiming hundreds of thousands of bottles sold. McGregor says he is sorry for the worldwide shortage and is personally making sure the company is ramping up production.
I don’t usually see reason to apologise but in this case I want to take this chance to apologise to absolutely everyone for our out-of-stock situation. I was at the distillery last week and we have plans in place to be back in stock in Ireland and the United States in early December and onward. We are producing many hundreds of thousands of bottles now.