X sign removed from headquarter’s roof
The X sign on the former Twitter headquarters building’s roof is removed, after complaints were made to San Francisco’s Department of Building Inspection. One complaint described the sign as displaying “extremely intense white stroboscopic light” that was “causing distress and nausea,” while others said it could topple in an earthquake. After earlier attempts to inspect the sign had been rebuffed by X staff, inspectors once again returned to the site, only to see the sign being dismanted. Inspector:
By the time I left the entire structure had been removed.
The city says that X would be assessed fees for the unpermitted installation of the illuminated structure, without mentioning an estimate.
The giant 𝕏 sign has been removed from the top of the HQ building.pic.twitter.com/AlAnlUpCQL
— Sawyer Merritt (@SawyerMerritt) July 31, 2023
Musk rebrands Twitter as X
Musk confirms Twitter’s rebrand by changing the apps’s logo from the bird to X, which he describes as ‘minimalist art deco,’ He also changes his Twitter bio to ‘X.com’, which redirects to what used to be twitter.com, and his profile picture to X, In a late night email, Musk writes to Twitter employees confirming the changes.
We are indeed changing to X…This is my last message from a Twitter email.
Going with minimalist art deco on the upper right.
Probably changes later, certainly will be refined.
— Elon Musk (@elonmusk) July 24, 2023
In a Twitter Space – an audio livestream on the platform –Musk said the changes ‘should have been done a long time ago’ and that he was ‘sorry it took so long.’ Musk also said that posts made under the site’s new identity would be called ‘X’s.’
Musk: Twitter logo will change to X
Musk says Twitter is planning to change its logo, Larry the Bird, which has been in place since creation of the company in 2006, to an X. Along with the logo change, the domain for the social media site will become X.com, and Twitter will become a subsidiary of Musk-owned X-Corp.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Musk then asked for logo suggestions:
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
— Elon Musk (@elonmusk) July 23, 2023
Thousands of users replied before Musk posted a short video of an X with a flickering background.
— Elon Musk (@elonmusk) July 23, 2023