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23 Dec, 2014

Facebook, NFL partner

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Facebook partners with the National Football League, showing short video clips featuring the NFL, such as highlights, news and fantasy football advice, to be followed by ads from Verizon Wireless. Facebook and the NFL are to share ad revenue. Facebook spokeswoman:

This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content on Facebook.

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