Gizmodo’s Editor-in-chief says that an an analysis of Ashley Madison’s data shows that women rarely used the site. looked for patterns in IP addresses, profile data, email addresses and mails sent. Newitz:
Then, three data fields changed everything. The first field, called mail_last_time, contained a timestamp indicating the last time a member checked the messages in their Ashley Madison inbox. If a person never checked their inbox, the field was blank. But even if they’d checked their messages only once, the field contained a date and time. About two-thirds of the men, or 20.2 million of them, had checked the messages in their accounts at least once. But only 1,492 women had ever checked their messages. It was a serious anomaly.
The pattern was reflected in another data field, too. This one, called chat_last_time contained the timestamp for the last time a member had struck up a conversation using the Ashley Madison chat system. Roughly 11 million men had engaged in chat, but only 2400 women had.
Overall, the picture is grim indeed. Out of 5.5 million female accounts, roughly zero percent had ever shown any kind of activity at all, after the day they were created. The men’s accounts tell a story of lively engagement with the site, with over 20 million men hopefully looking at their inboxes, and over 10 million of them initiating chats. The women’s accounts show so little activity that they might as well not be there.