H&M2 posts
6 Nov, 2015

Apology in South Africa


H&M2     H&M3
South African H&M issues an apology after the backlash from a series of tweets implying that white models have a more positive image. The chain clarifies they did not intend to offend anyone.

In no way does H&M state that positivity is linked to an ethnic group. H&M is proudly a global brand that embraces all people who are inspired by fashion, regardless of ethnic background, gender or culture. We wish to [apologize] if our message has caused [offense] in any way as this was not the intention.

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