Calacanis creates the startup editorial venture partly as a rival to TechCrunch and increase depth, knowledge and thoroughness in startup reporting. Initially it will be an email subscription service:
If you get people to commit to an email relationship, it’s the deepest most intimate relationship you can have online. Much deeper than Facebook and certainly more intimate than a blog. I want high-quality insider information, a celebration of entrepreneurship and taking risk. I want it serious and insightful rather than salacious and link-baity.