QVC reacts to the passing of Rivers:
We are greatly saddened by the loss of our dear friend Joan Rivers. She has been a special part of our QVC family for 24 years, and we knew Joan not only as an extraordinary comedian, writer, producer and business leader, but as a generous and caring spirit, who inspired us to be better every day. Joan truly loved her customers, and delighted in bringing joy and inspiration to their lives over these last many years. We extend our deepest sympathies to her family, friends and fans.
Forbes magazine says that in her 24 years at QVC Rivers sold more than $1 billion of merchandise. In the year before her death she sold 1.2 million products through the shopping channel. Her line of brooches, scarves and dresses extended to over 6000 items. Her big-sellers included the Pave Crystal Lovebirds Brooch, for $150 and the Starlet Style 20 necklace, for $112. Rivers first appeared on QVC on September 29, 1990.