In the early months of 2008 Scooter Braun discovers Justin Bieber on Youtube and flies to Canada to solicit him as his client. Braun explains that after seeing the young singer perform he had “become completely obsessed with tracking him down”:
…I heard the tone in his voice and I saw some instrumentation and it was just raw talent. And my gut just went crazy. It wasn’t anything that I necessarily saw. It was a feeling I had when I was watching. This is it. This is what I had been looking for.
Braun signs the young singer to the Raymond Braun Media Group.