Yaccarino: Twitter ‘often imitated’ but never duplicated
After the release of Threads, Yaccarino tweets that the Twitter community is “often imitated,” but never duplicated. Many Twitter users have taken to the platform to point out similarities between Threads and Twitter, with Zuckerberg himself even taking several shots at Twitter.
YOU built the Twitter community. And that’s irreplaceable…This is your public square. We’re often imitated — but the Twitter community can never be duplicated.
On Twitter, everyone's voice matters.
Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real.
YOU built the Twitter community. 🙏👏 And that's irreplaceable. This…
— Linda Yaccarino (@lindayacc) July 6, 2023
Yaccarino sends first memo to Twitter employees
Yaccarino sends her first communication to Twitter employees. In a 320-word memo, she writes that Twitter is “on a mission” to become a “global town square for communication” and says that the “success of Twitter 2.0 is all of our responsibility.” She also mentions thinking “big,” starting from “first principles,” and “building something new from the ground up.”
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation — to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Hello Twitter.
People keep asking me: Why Twitter?
So, I’ll tell you. 👇— Linda Yaccarino (@lindayacc) June 12, 2023
Musk: Twitter will not ‘shadow ban’ users
Responding to concerns from some Twitter users, Musk says the company’s next CEO will not “shadow ban” users (or discretely limit the visibility of their posts).
That will not be the case
His response comes before publicly naming his replacement.
That will not be the case
— Elon Musk (@elonmusk) May 12, 2023
Calls for broadcast industry to build ‘Culture of Service’
While hosting an event launching The98, an early-stage fund designed to provide resources for technology startups led by women, Yaccarino calls for the broadcast industry to build a culture of service. Yaccarino says service was ingrained in her early by her parents, who were both public servants.
As a mother and — I know this is very hard to believe — as a brand new grandmother, my job is to serve my family,“ she said. ”As an employee, my job is to serve the company and all of the people who depend on me. And as a leader, it’s easy to think that you’re now the person being served. But if you are lucky enough to be in a position of leadership, you’re actually in a better position to serve — your employees, your colleagues, your clients, your partners, your community…No matter who you are, or where you sit, it’s up to us to build this culture of service together.
On empathy:
I remember when empathy was considered a personality trait solely ascribed to female leaders — one that, I was told, more than once, ‘Linda, it’s going to hold you back. But now? It’s become one of the most sought-after traits for all leaders, because to really serve someone, you must understand what they are going through. And that takes work.
She says creating a culture of service requires the courage to act, even if it means personal and professional risk:
It takes courage to ask others to brave. Brave enough to extend your hand across the aisle, especially when everybody’s got their arms crossed. Because they can’t keep their arms crossed if they’re shaking your hand.