NBA fines an ‘investment’

Cuban says he views the $1.6 million he has paid in NBA fines as an investment in the league:

The fact that we’re having this conversation about the integrity of the game is horrible for the brand. There are people who literally, and it’s not true, believe the games are fixed and that the outcomes are influenced by the league. That impacts the people who buy tickets, the number of people who spend money on merchandise, the number of people who watch our games. That’s something I do feel is an investment and that we’ll try to improve.