Cuban says that the NBA recognizes the importance of officiating but denies that the outcomes of games are fixed or that officiating is influenced by the league. On former NBA commissioner Stern:
I don’t want to speak for David (Stern) but my attitude and my battle with David when David was commissioner was that he didn’t care who won. He knew one team had to win, and one team had to lose, and officiating may or may not impact who won, but for him, because he didn’t care who won, the officiating was way down the list.
Stern’s successor, Adam Silver:
What Adam recognizes is that it affects our brand. It impacts TV viewership, it impacts merchandise sales, and as a result, it’s something we should deal with.