Frauenfelder launches the magazine after returning from Rarotonga, where he and his family developed maker skills by creating clothes, dolls, and food out of coconuts, twigs, shells, and items their neighbours lent them. He talks about the most common type of reader:
They are curious about how the world around them works, and they want to have a say beyond just the purchasing decision in the technology they use. They like to alter technology to make it highly personal. And once they figured out how to do something neat, they can’t wait to share the idea with other people.