Arrington says tech media are increasingly releasing embargoed stories early, which gains them traffic via Google News and Techmeme, and public relations firms are too desperate to punish them:
As the economy turns south, PR firms are under increasing pressure to perform and justify their monthly retainers which range from $10,000 to $30,000 or more. In short, they have to spam the tech world to get coverage, or lose their jobs.
He says it is a race to the bottom:
We’ve never broken an embargo at TechCrunch. Not once. Today that ends. From now our new policy is to break every embargo.