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17 Apr, 2015

Promoted to CRO

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Kopit Levien is promoted to NYT Chief Revenue Officer. She keeps her existing responsibilities as executive vice president and head of advertising, but adds oversight of the company’s consumer businesses including subscription revenue from The Times’ print and digital publishing services. Thompson:

[Since joining the company two years ago Kopit Levien has] transformed our advertising group and presided over great success in our sales efforts. She introduced Paid Posts, a standard setter in native advertising and has been the architect of a remarkable turnaround in digital advertising. I fully expect that she will provide the same sort of leadership to our marketing group. In addition, like with product and technology, I believe that unifying the responsibilities of advertising and marketing under single leadership makes sense and will enable us to more effectively balance the needs and accelerate the progress of both groups.

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