Hoover, Eyal, and Elman of Greylock Partners among other product-focused creators launch the weekly course on the psychology of user behavior. (Website here.) Eyal says the idea is to understand:
The deeper reasons underlying why users do what they do.
Ryan talks with Chen, an entrepreneur and venture capitalist, and Eyal, a blogger and the author of Hooked: How to Build Habit-Forming Products. They discuss the Ethan app that allows users to chat with Gliechtenstein, habit-forming products, and the pet products like BarkShop, BarkBox, and BarkCam.
Hoover and Eyal publish the book on how to keep consumers using products without advertising or aggressive messaging. Hoover explains the relationship of the concept with Product Hunt:
For Product Hunt to succeed, we need to build habits.