Coinciding with Fairtrade Fortnight, an annual promotional campaign to increase awareness of Fairtrade products, Watson unveils her third and final fashion collection for People Tree. The collection is described as having a summer festival look, featuring floral and check-print tea dresses , denim hot pants, and cotton waistcoats. The actress also reveals that she spent time in Bangladesh to see first hand how the clothes were made:
The design process continued with me trying on each and every piece to get the fits just as I wanted them and then I visited Bangladesh to see the clothing actually being made and meet the people making it. It was an incredible and life-changing experience – I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes.
Together with People Tree, a pioneer in Fair Trade and environmentally sustainable fashion, Watson launches a fashion collection made mostly with organic and fair trade cotton. The clothing is made entirely by hand by fair trade groups, helping to create livelihoods for disadvantaged groups in Bangladesh, India, and Nepal. The fashion line, which is aimed at the 16-24 age group, is composed of 26 women’s styles, 15 for men, and a small accessories range. The collection is available at People Tree concessions and online.
I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.