Richard BransonInterview

The European Magazine interview

9 May, 2013

Branson tells The European Magazine that entrepreneurship is a crisis fix:

With staggering youth unemployment figures today I believe we need to encourage the use of terms like innovation and innovative as entrepreneurship offers some hope and an alternative to the traditional career path.

Fear of disruption holds ideas back:

Most people are too anxious to destroy. The iPod effectively destroyed the selling of records. To the detriment of the music industry but for the benefit of the public.

The new innovation with the best potential:

There’s a wonderful new company in New Zealand called Lanzatech that has invented a way of turning the waste products that go up the chimneys of steel and aluminium plants into aviation fuel. Recycling at its best. Once day all planes could operate on this fuel.

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