Richard BransonVirgin HotelsInterview

Women’s Wear Daily interview

10 Dec, 2014

Branson discusses the first Virgin Hotel, set to open in Chicago on January 15, in an interview with Women’s Wear Daily.

We had been looking at a number of properties for our first location but what truly excited us about Chicago were the friendly people and also the building. The Old Dearborn Bank really captured our attention with its 1920s architecture, and gave us the challenge to restore many of its existing features and give it a second life. Not too long ago, I got to see the interior, and the juxtaposition between old and new is fantastic.

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