Hosts MTV Video Music Awards

Brand hosts the 2009 MTV Video Music Awards for the second time in a row. The event, held at New York’s Radio City Music Hall, features a Michael Jackson video montage as tribute to the King of Pop, who died a few months before. The show includes performances by Kanye West, Rihanna, T.I., and Taylor Swift. West infamously interrupts Swift’s acceptance speech for her Best Female Video award to express his opinion that Beyoncé should have won. On his plan for the event:

This year will be a controversy-free festival of love and discreet orgasms.