Flatizza launch

Subway launches a new Flatizza. It is a toasted pizza, which can be made from ingredients Subway already has in its stores. Franchisees have the option of switching to the Flatizza from the the round, personal pizzas currently sold at 26,000 US stores. The name Flatizza has been mocked by news outlets for its difficult pronunciation.

It’s flah-TEE-zah. At the end of the day, a significant portion of marketing is about differentiation. We have a little fun with language.