Subway

Tests hummus topping

Apr 2014

Subway tests hummus as a sandwich topping in select markets. Subway states that many customers order vegetarian sandwiches and hummus provides another option. They hope a new  meatless option will help the chain build relationships with younger consumers. Subway’s chief marketing officer states:

It’s something we’ve been talking about for the last three or four years,’ and it has ‘tremendous potential.

 

 

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