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8 Apr, 2009

Opens second store

Sweetgreen opens its second store at Dupont circle in Washington, D.C. Several hundred guests are in attendance.

When we opened our second store, not doing any business, bought a giant speaker, set up outside on the sidewalk, something natural happened, it was no longer just a place to eat. We did our first block party and it was incredible. The block party turned into a bigger block party which turned into our first festival which was maybe 500 people.

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