Burton discusses the 30 year run of Reading Rainbow and his current campaign to relaunch the project as a mobile app in this interview for PBS.
It is a mobile library for tablets for kids. We’re on the iOS platform and the Kindle Fire platform right now. Our immediate plans are to get to the Web as soon as we can, so that our product can be enjoyed more ubiquitously. However, we are a mobile library on the tablet. A library of 300-plus books and growing, and 75-plus videos, new video content. Original video field trips with LeVar, just like the original television series. We deliver it all in an environment that kids are really excited about exploring, so that they can discover books they want to read.