On Fortune‘s second annual list of the world’s greatest leaders, Swift comes in as the top female leader and sixth overall, just two spots behind Pope Francis. Fortune credits her ability to develop a strong social-media brand and her influence on the music industry.
. . .she has proved shrewder at honing a brand in the social media age than virtually any other person or company. And she’s done it without resorting to dumbed-down salacious gimmickry…Swift’s efforts to ensure she gets paid for her music could have a huge ripple effect on the way artists are compensated in an era of free streaming.