Tesla brand rating falls 50 spots to 62
Tesla falls 50 spots in the Axios Harris Poll 100, a survey that gauges the reputations of the most notable brands in America. The company is now No. 62 out of 100 companies on the list, putting it in the “good” category. The No. 1 brand in the survey is Patagonia, while the leading car brand is Toyota, in sixth place.
The poll surveyed 16,310 “nationally representative” Americans, asking them which two companies they think have the best reputation and which two have the worst reputation. The answers were then compiled to determine which companies have the most “visibility,” with the top 100 being rated on nine dimensions, including character, trajectory, and trust.
Although Tesla received “excellent” scores in the trajectory, vision, and products and services categories, along with a “very good” score in growth, it earned “fair” scores for character, trust, and citizenship.