The BBC commissions the group to write the song for the United Kingdom’s contribution for Our World TV Series. The brief for the song was that it had to be simple so that viewers around the world would understand it. The show is seen by approximately 400 million people across five continents. Starr:
We were big enough to command an audience of that size, and it was for love. It was for love and bloody peace. It was a fabulous time. I even get excited now when I realise that’s what it was for: peace and love, people putting flowers in guns.