Troy Carter

Troy Carter91 posts

Troy Carter is an American businessman, born in Philadelphia in 1972. Originally a member of the short-lived rap group 2 Too Many, he worked for Puff Daddy before setting up his own artist management company. In 2007 he became Lady Gaga’s manager, helping her sell over 24 million albums and 90 million singles. He split with Gaga in 2013. He is an active investor in over 50 technology startups. He lives in Los Angeles with his wife and five children.

9 Mar, 2015
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Drexel University talk

Gives Talk

Troy Carter Drexel talk2015Carter talks at Westphal College’s URBN Annex in Philadelphia.

I grew up 10 minutes from here. West Philly, born and raised. Grew up right around the corner from Jazzy Jeff.

On tech/music convergence:

There [are] so many similarities to managing artists and also providing service for entrepreneurs. So my job over the years in managing artists has become chief strategist on their team, but also a mentor in their lives. Now, we’re starting to see this convergence. Is a company like Netflix a content company or a tech company? What’s going to happen with SoundCloud or Pandora? My dream in the music business is to see our ‘products’ scale in the same way we have seen Google and Twitter scale.

On finding talent:

I’ve gotten really lucky in my life because I follow my intuition on people. I didn’t have any sort of formal education or anything like that, but I think I’ve always been good at understanding people and staying next to really talented people. And it’s the same thing with entrepreneurs.

On work/life balance:

My son’s first soccer game, I missed a luncheon with President Obama. I thought, my son only gets one first soccer game, I could probably get to meet the president again. I hope! I do meditate. My hobby, I love backgammon. So I play backgammon… nobody knows that.

21 Sep, 2014
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Social Good Summit

Gives Talk

Carter speaks at the Social Good Summit in New York City. The Summit is a two-day conference examining the impact of technology and new media on social good initiatives around the world. This year’s theme #2030NOW, asks the question, “What type of world do I want to live in by the year 2030?”

There’s a social call built into a lot of the businesses we are seeing. The partnership between entrepreneurs and the UN…there’s a lot we can do together. We’re probably at step one of many steps but it’s a great start for the UN.

Troy Carter: Social Good Summit 2014

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