MTV interview
Shear says Twitch wants to build on 13% month-on-month growth and address other issues like making content more diverse to draw female gamers to the site and broaden demographics. Twitch aims to cross-promote games between channels, for instance promoting Call of Duty on a World of Warcraft channel or retro games and Minecraft streams. On the growth in viewership:
That’s a shift in how people consume media that I think is really interesting.