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X, formerly known as Twitter, is an online service that lets users send and read short messages. The site is used by celebrities, brands and journalists to distribute news directly to their fans. The site was launched in July 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. The company was listed on the New York Stock Exchange on November 7, 2013. The company was purchased by Elon Musk, for $44 billion, in September 2022 and rebranded as X on July 24, 2023.

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11 Nov, 2022

Twitter suspends Blue after impersonations

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After reports of multiple impersonations of major brands and politiciansaccounts, Twitter suspends it’s Twitter Blue $8 verification process. An account impersonating Nintendo  tweeted an image of the Super Mario character holding up a middle finger. One posing as Eli Lilly & Co. tweeted that insulin was now free, forcing the company’s official account to say:

We apologize to those who have been served a misleading message from a fake Lilly account

An internal Twitter memo confirmed the change:

An update on what we did tonight: hid the entry point to Twitter Blue, added the ‘official’ label for ONLY advertisers. Note: here is at least one way for users to sign up for Blue. Legacy Blue users can go to subscriptions and upgrade.

In an email to staff, Musk wrote:

Over the next few days, the absolute top priority is finding and suspending any verified bots/trolls/spam

Yoel Roth, the company’s head of trust and safety also resigned