Musk rebrands Twitter as X

Musk confirms Twitter’s rebrand by changing the apps’s logo from the bird to X, which he describes as ‘minimalist art deco,’ He also changes his Twitter bio to ‘X.com’, which redirects to what used to be twitter.com, and his profile picture to X, In a late night email, Musk writes to Twitter employees confirming the changes.

We are indeed changing to X…This is my last message from a Twitter email.

Going with minimalist art deco on the upper right.

Probably changes later, certainly will be refined.

— Elon Musk (@elonmusk) July 24, 2023

In a Twitter Space – an audio livestream on the platform –Musk said the changes ‘should have been done a long time ago’ and that he was ‘sorry it took so long.’ Musk also said that posts made under the site’s new identity would be called ‘X’s.’