Musk: Subscriptions replacing Super Follows on Twitter

Musk says content creators on Twitter will now make money through Subscriptions rather than Super Follows.

Apply to offer your followers subscriptions of any material, from longform text to hours long video! Just tap on “Monetization” in settings.

But, the subscription program appears mostly unchanged from Super Follows, which Twitter originally introduced as a way for creators to charge for exclusive tweets. Creators can charge $2.99, $4.99 or $9.99 a month, with exclusive content including subscriber-only chats in Twitter Spaces and special badges for subscribers.

Musk also says Twitter will help promote creators’ content (he does not elaborate on how) and will not take a cut of the revenue for “the next 12 months.” Instead, creators will get all that remains after app store and payment processing fees: about 70 percent of their earnings from mobile and 92 percent from web-based subscriptions.

For the next 12 months, Twitter will keep none of the money.

You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).

After first year, iOS & Android fees…

— Elon Musk (@elonmusk) April 13, 2023