White announces that McGregor has signed a new six-fight deal with the UFC. The deal will also position McGregor’s new liquor brand, Proper Whiskey, as a sponsor in every UFC event in which the latter competes. Terms were not disclosed, but White says the deal could make McGregor the most money in the sport, especially given his pay-per-view appeal. The six fights include the matchup with Nurmagomedov at UFC 229 on Oct. 6. When asked if the logo of his product will have a presence in the Octagon, McGregor responded:
You bet your bollocks it is. On the canvas. On the canvas. Like [Nurmagomedov’s] blood will be on the canvas.