Network goes international

As part of a new business plan for the third quarter, WWE announces international expansion of WWE Network. Agreements are being made in India, China, Germany, Thailand, Malaysia and areas of the Middle East

Just as pay cablers like HBO see subscriptions rise and fall depending on when content is available, WWE has seen a similar effect around its live PPVs, considered the biggest draw on the to the network so far among the mostly 18-34-year old men who make up most of its demo, a sweet spot for advertisers.