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Emma Watson People Tree

People Tree collection launch

1 Feb, 2010

Together with People Tree, a pioneer in Fair Trade and environmentally sustainable fashion, Watson launches a fashion collection made mostly with organic and fair trade cotton.  The clothing is made entirely by hand by fair trade groups, helping to create livelihoods for disadvantaged groups in Bangladesh, India, and Nepal.  The fashion line, which is aimed at the 16-24 age group, is composed of 26 women’s styles, 15 for men, and a small accessories range.  The collection is available at People Tree concessions and online.

I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.  I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.

The Emma Watson – People Tree catalogue shoot bts