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J Erving Sanctuary Group Troy Carter

Sanctuary deal falls apart


Sanctuary Urban Group terminates Carter’s five-year contract, as well as those of his Erving Wonder partners, J. Erving, and Tony Davis, before they expired. An eventual settlement closes the chapter on Sanctuary’s alliance with the urban music genre. Carter says the cultures of the two firms were just too different:

Instead of me being able to be creative with the artists, I was sitting in finance meetings a couple of times a week. It killed my spirit as an entrepreneur.

He loses his payday from the sale.

As an entrepreneur you take big swings of the bat. I struck out.