2014 World Cup

Google blocks FIFA ad keywords

Jun 2014

Google won’t show ads related to around 200 phrases trademarked by FIFA related to the 2014 World Cup and including ‘FIFA,’ ‘Copa 2014,’ ‘Brazil 2014’ and ‘Brasil 2014,’ as well as the less common ‘pagode,’ a type of samba dance, and ‘Natal 2014,’ the name of a host city which translates to ‘Christmas 2014.’ The trademarks prevent Google from showing ads related to the terms. Typing one of the phrases into Google brings up a ‘OneBox’ showing upcoming matches, a rundown of the team groups, a game bracket, and a link to FIFA.com.

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