In a business venture to promote talent, and to develop new content, Amazon launches Amazon Studios. It’s an initiative from the online retailer to entice screenwriters and filmmakers to submit scripts for possible production under a “first-look deal” with Warner Bros. The company hopes to promote potential feature-length movies and to award $2.7 million to the top submissions. If an Amazon Studios feature is released, the creator receives a rights payment of $200,000, and if the movie makes more than $60 million U.S. dollars at the box office, the original creators will receive a bonus of $400,000. Roy Price, Director of Digital Product Development:
Full-length test movies will show stories up on their feet and attract helpful feedback at an early stage. We hope that Amazon Studios will help filmmakers experiment and collaborate and we look forward to developing hit movies.