Amazon files suit against 1,114 people it claims used Fiverr offered to write glowing reviews of titles, for as little as $5, to help boost sales on behalf of unscrupulous authors or sellers. The company posed as would-be customers on Fiverr and purchased fake customer reviews from those promising five-star ratings and offered to let the purchaser write the review themselves. The users then use fake identities and IP addresses to post the reviews. Amazon is not targetting Fiverr itself, and says both companies are working to resolve the issue.
Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.