To celebrate 20 years since its website opened, on July 15, Amazon will have a massive sale involving one of its most successful businesses — Amazon Prime. Prime Day, will feature thousands of deals for Amazon Prime members — more deals than on popular shopping day Black Friday. Deals will be introduced throughout the day beginning at midnight, sometimes as often as every 10 minutes. Prime Day will also feature a photo contest to pair with Prime Photo, a relatively new photo-storage service. Customers can submit photos of how Prime saves them time for the chance to win a $10,000 gift card. Amazon also commissioned artists across the world to showcase #PrimeLiving. The Company may make Prime Day into an annual evnt.