Ashley HighfieldInterview

BBC ‘still innovative’

15 May, 2007

Responding to Greg Dyke’s comments that the iPlayer is losing ground, Highfield defends innovation at the BBC.

No one in the UK content market could innovate faster. The only thing that might stifle innovation would be the process of approving new services because that can take a long time. With BBC Trust approval framework for new services, we won’t always be able to be number one to market, but that doesn’t mean we wouldn’t or couldn’t be innovators.

He says the Company can help the transition to mobile:

The BBC can play this role of trusted guide, taking audiences through new mobile experiences and helping to build the market.

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Ashley Highfield

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