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Ashley HighfieldInterview

Plans to challenge Google

20 Dec, 2004

In an interview with The Guardian, Highfield says that the BBC has the potential to challenge Google.

We have got the best content in the world and a more flexible rights framework than anyone. We have the best brand, I would argue, online in the world in terms of trust and impartiality. We’ve also got access to some of the best technology in the world. If you glue all of that together we should be in a prime position to create the best next-generation search navigation tool in the world. We haven’t yet found out across all genres what new media can do. Where we have, like in education, the digital curriculum has become a great example of a product that owes very little to radio or television and is very much of the medium.

In response to the BBC governors’ response to Philip Graf’s review of BBC Online he has been required to cut funding by 10%, axing sites deemed not to pass the corporation’s new “public value” guidelines.

In order to free up the required funding we must start to behave more like television and radio, decommissioning sites or cutting back on funding, or even archiving them as circumstances change.

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