Daisy Cakes has sold 25,000 cakes in each state, including Hawaii and Alaska, since Corcoran’s investment on Shark Tank episode 20. Kim Nelson, the mail-order company’s founder, says part of the secret is that she uses family recipes. She also uses American-made products for all parts of the production process:
My cake tins are not made in China. They’re made in New Jersey. My labels — everything is printed — is made here. My doilies, my cellophane. My cousin is a designer. She designed my logo, and she gets these printed for me and shipped here.